5 Instagram tools that you need to watch out for
Instagram indicators, what are they for?
Statistics on Instagram will allow you to refine your work, and benefit from the data to understand if you are adopting the right strategy.
For example, you could:
- Offer content that does not interest your audience, and thus have a targeting problem;
- Publish too much or not enough content;
- Not consider the best target activity times and days of publication;
- Have a decrease in engagement or clicks to your website over time.
These are some elements that you could interpret from Instagram indicators, and thus improve your strategy on the social network.
We will walk you through these indicators step by step.
Where to access your Instagram performance indicators?
You can access them either through your account setting or under your posts.
Account settings: You will find the “Insights” option.
The first thing to observe in understanding your performance: your profile.
It will give all kinds of indicators, and guide us on the evolution of your work over time.
The relevant indicators that we will find are the following:
It represents the number of times your posts are viewed during a defined period.
These impressions take into account the views, not the number of people.
Also, if one of your subscribers is particularly fond of your content and comes back to your profile many times, you will benefit from a number of impressions that will increase significantly.
It is often compared to impressions, since it corresponds to the number of unique people who come to view your profile over a defined period.
This allows you to know your notoriety within Instagram and with your target audience, while understanding how often social users return (you just need to relate the number of impressions to the reach).
It’s the holy grail of social media, and Instagram doesn’t cut it.
Your goal will be to get as many interactions as possible (comments, likes, shares, mentions of your account), in order to send positive signals to Instagram and to benefit from better positioning.
A high interaction rate also attests to quality content that reaches the right target.
The Story format can take the form of a series of photos embellished with gif, text or even mini-videos. The only limit is your creativity!
The objective of this format is to offer interactive, dynamic content that above all responds to the curiosity of your subscribers.
The first indicator to watch is therefore the number of views your stories generate (or how many views you lose!).
Each published story has its own impression and navigation indicators. This is therefore a first possible analysis. The most interesting thing is to compare the performance of a set of stories related to the same subject.
Here are some metrics you can calculate:
-The completion rate of your stories:
This is the number of people who watched your series of stories from start to finish! Proof that you have managed to keep them going! To do this, subtract the number of views on your last story from the total number of views on your first story. Then divide by the number of views of your first story to get the percentage of people who saw your entire series.
-The dropout rate after your first story:
The goal is to grab attention from the first story indeed! It is therefore relevant to calculate how many people gave up upon reading it and did not continue. Take the number of views from it then subtract the number of views from your second story. Finally, we divide by the number of views of the first to get a percentage.
-The evolution of your number of subscribers:
-This metric is one of the best known and observed by Community Managers:
It is important but you should not be obsessed with any number to reach, this one never being a finality which will help you to sell more (except case of starting an account).
The data provided on the application is light in that it only informs you about the last 7 or 30 days.