5 Video optimisation tips to improve Ranking
1. Make sure the video is publicly accessible
A first rather logical advice but which is very important: your video must be publicly available so that Google can take them into account. To do this, make sure that each of your videos has a web page with a URL accessible by the search engine. The video should be easily visible on the page and available to visitors without having to perform complicated actions.
2. Add a transcript of the video
This will no doubt surprise some, but the vast majority of Internet users view the video on the Internet without sound. However, it is not really for them – although it may help them – that you should accompany your video content with a transcript. Yes, it is more for crawlers, the latter being better able to understand written content than visual content.
Ideally, therefore, be sure to always accompany your videos with a transcript. You should therefore optimise your chances of seeing your video content well referenced by search engines.
3. Don’t overlook the title and meta tags
Since some SEO experts half-heartedly admitted that title and meta tags were less important overall than in the past, many overlook them.
Yet, just like for pages, titles
of video content still impact SEO
. So take the time to write them well and include the main keywords
on which you want to position yourself, and this in a natural way because Google is not fooled!
To help you remember the right keywords, feel free to rely on the Google search engine’s autocompletion system. The results are generally convincing and allow you to know which queries are entering Internet users to search for content similar to what you are offering.
4. The description of the video
Remember that YouTube and Google cannot watch or listen to your video.
Therefore, they use the accompanying description
to determine its content and understand what it is about. Thus, the more informative
and richer your description
, the more “confident” YouTube
will be in ranking your video according to your target keyword.
To optimise your description for SEO:
•Add a 5-6 word call to action with the full URL of your website or leading to a specific page on your site.
•Add a paragraph of text of at least 250 words to describe the content of it. It is best to include your keyword in the first 25 words.
•Include your keyword 3 or 4 times.
•Use as many words as possible that give your video semantic context to help YouTube and Google understand its meaning.
5 – The call to action
The best way to convert your audience to visitors and drive traffic to your website is to use a call to action.
For this, each of your video descriptions must tell the user:
•What to do: “Go to my site”
•Possibly, how to do it: “Click on the link below”
•Why do it: “Find the products in this video for sale”
Of course, the more compelling or attractive your offer will be, the more you can expect to convert your video audience into a visitor and then a customer of your site.
Since YouTube’s algorithm does not use backlinks, it places great importance on user experience signals for SEO.
Subscription and like are two of the most important user experience signals that YouTube uses. This is because when someone likes your video enough to “like” it or subscribe to your channel after watching it, they are sending a strong message to YouTube.
You can increase both of these user experience signals by asking or getting people to like your content, continue reading it, or subscribe to your channel:
At the end of the video, thanks to the credits for example.
By adding calls to action right into your video with the YouTube editor.
By asking for it in the description.