A recruitment campaign that lifted engagement 21 times over
Forcontact Albania needed to attract customer service operators across several languages. A new social media strategy and campaign structure produced large year on year gains across reactions, messaging and reach.
The challenge
Forcontact Albania provides customer service solutions to businesses, and needed to recruit operators for several different languages. The existing social media presence was not generating enough candidates, and the content needed rethinking.
What we did
A new social strategy
Original content built around inspiring photography and video, designed to attract candidates and grow the audience.
Campaign testing
Through continuous optimisation, lead ads, traffic ads and message ads proved to work best compared with other formats.
Clear calls to action
Every post carried a relevant, clear call to action, with hashtags used on Instagram so organic and paid activity supported each other.
Facebook and Instagram campaigns
Targeted recruitment campaigns for customer service operators in specific languages.
The results
Average reactions
Up 50 per cent year on year.
Messaging connections
Facebook messaging connections up 55 per cent.
Organic reach
Total organic reach up 50 per cent, with engagement 21 times higher.
What made the campaign work was the delivery of genuinely appealing content through inspiring photo and video formats, rather than simply increasing the volume of posts.