Recovering from an indexing crisis to reach record traffic
A leading Albanian news portal was not being indexed promptly and had been hit by Google's Helpful Content Update. After the technical work it gained more than 330,000 additional organic clicks a month.
The challenge
For a news site, timely and complete indexing decides whether an article earns traffic at all. Articles were not appearing in search results quickly enough, which is critical when covering breaking news. On top of that, performance had dropped following Google's Helpful Content Update.
What we did
Technical SEO fixes
Crawlability, schema markup, site speed, canonical tags and internal linking all improved.
Content strategy alignment
Guidance on content freshness, E-E-A-T standards and building resilience to the Helpful Content Update.
Google News optimisation
Inclusion and prominence secured within Google News.
Instant Indexing API
A JSON based system built to submit new articles directly to Google Search Console for near instant indexing.
The results
Massive click growth
More than 330,000 additional organic clicks per month.
Search recovery
Strong presence restored across virtually all Albanian language queries.
By solving the technical bottlenecks and aligning content practices with what Google expects, the portal not only recovered from the update but reached its best ever traffic numbers.