From 20 to 120 organic clicks a day during a website migration
A leading Albanian taxi service needed to protect its rankings through a site migration and grow fast in new cities. Daily organic clicks rose from 15 to 20 up to 110 to 120 in under six months.
The challenge
When work began in November the company was in the middle of a website migration. That transition needed careful attention to redirects so existing rankings were not lost. At the same time the business wanted to grow quickly for location and transport related searches, and expand into new cities within a tight timeframe.
What we did
Seamless website migration
301 redirects were managed carefully so the search equity built up over the years carried across to the new site.
Dual language keyword research
Albanian terms for residents and English for tourists, mapped to the major cities, airport services and general searches such as taxi app.
Localised landing pages
City specific pages for Tirana, Durres and Vlore, each written for the searches people actually use in that city.
Google Business Profile
Listings completed and optimised so the company appears properly in local and map results.
Link building
High authority backlinks, particularly from local media, to build the domain authority behind everything else.
The results
Search presence
Visibility grew across Albanian cities and on generic keywords.
Click growth
Daily organic clicks moved from 15 to 20 up to 110 to 120.
Engagement
A sharp rise in phone calls, WhatsApp messages and app downloads.
A fast, well structured SEO campaign, starting with the technical work and continuing through local content and link building, produced dramatic growth in less than six months.