Image Size Guidelines for Social Media Marketers

The visual aspect is in almost all popular social media platforms the most crucial element of audience interaction. Posting engaging visual content is essential in attracting the interest of a target audience and hook them to your offering. Yet, what many marketers still ignore is the frame or size of the creative they post. They would literally copy and paste the same image or video across different social media without changing its size, resolution, or orientation. 

Because social media landscape is so diverse and dynamic, there is no “one size fits all” policy that you, as a social media manager, can use. Rather, even in cases when the same image is used, that images’ size or ratio must be different depending on the social media platform on which its posted. Each social media is unique and different from the other, even in cases when at first they would appear similar. Thus, it’s essential to frame your creative, reposition, or resize it, depending on its specific social media posting destination. 

Most social media platforms have not released an official image size guideline for marketers to use. Thus, social media managers have to rely mostly on information from third parties or feedbacks from best practices. According to SproutSocial, below are some of the image size recommendations for each type of social media post, measured in pixels: 

Facebook Profile Picture: 180 x 180 px

Business Page Profile Picture: 180 x 180 px

Facebook Cover Photo: 820 x 312 px

Facebook Shared Image (Common Post): 1,200 x 630 px

Facebook Shared Link: 1,200 x 628 px

Facebook Event Image: 1920 x 1080 px

Twitter Profile Photo: 400 x 400 px

Twitter Header Photo: 1500 x 500 px

Twitter In-Stream Photo: 440 x 220 px

Instagram Profile Picture: 110 x 110 px

Instagram Page Photo Thumbnail: appears as 161 x 161 px

Instagram Photo Size (Common Post): 1080 x 1080 px

Instagram Stories: recommended resolution between 1080 x 1020 px and 600 x 1067 px

Pinterest Profile Picture: 165 x 165 px

Pinterest Board Display: 222 x 150 px for large thumbnails; 55 x 55 px for small thumbnails

YouTube Channel Profile Image: 800 x 800 px

YouTube Cover Photo: 2,560 x 1,440 px

YouTube Video Uploads: 1280 x 720 px

Note that the list with the recommendations is dynamic and may change through time, and also across devices. The measurements presented above are just suggestions for you to consider when uploading a creative in a specific platform and for a specific type of post. The main takeaway from the list is that many image size recommendations reveal an aspect ratio of 1 : 1, meaning a square frame. However, adhering to specific pixel dimensions for each type of social media posting will make sure that the quality or resolution of your image will not suffer from any potential cropping, reposition, and resize made automatically from the platform itself. 

By Kreshnik

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